New Leaf News

Sep 5th, 2013

A warm welcome to Joe Fanelli, our new CEO

To our friends, customers, and partners,

 As the summer rolls to a close, please join the New Leaf Paper Board and me in welcoming Joe Fanelli as CEO of New Leaf Paper.  I am thrilled to have Joe on board. He is passionate about our mission and a proven leader, with years of senior management experience in the printing and distribution businesses.

 When I met Joe, I knew right away that he had values and entrepreneurial spirit to lead New Leaf Paper into the next phase of our existence. New Leaf was built via collaboration with our customers and vendors. Together, we pioneered the market for leading environmental papers and drove a shift toward sustainability in the paper industry.  Joe is a people person with a track record of building lasting relationships and delivering on his commitments.  He is also a master at creating effective operations and cultivating high performance culture.  With Joe at the helm, New Leaf will evolve from visionary pioneer to lasting leader.

 Joining New Leaf Paper brings Joe back to the Bay Area where he spent his childhood, ultimately graduating from UC Berkeley with a degree in archeology.   Joe is fascinated by the study of different cultures and what makes them thrive.  I can’t think of a better background for a leader in social enterprise. I am excited to support Joe and the New Leaf Paper team as we continue down our path of environmental leadership in the paper industry.







Jeff Mendelsohn, Founder & Chair

New Leaf is 100% invested in our mission of leading a shift toward sustainability in the paper industry. We serve our mission through creating the most environmentally responsible products, educating people on their greater value proposition, and enabling our customers to make better choices.

Jun 5th, 2013

Jun 5th, 2013

New Leaf Paper Honored as ‘Best for the Environment’ for Creating Most Overall Positive Environmental Impact

MEDIA ADVISORY: For Immediate Release
CONTACT: Harmoni Mangat, New Leaf Paper (415)830-4550 or

Katie Kerr, B Lab - (610) 293-0299 or

New Leaf Paper Honored as ‘Best for the Environment’ for Creating Most Overall Positive Environmental Impact

Recognized Among the Top 10%, Along with Method Products, New Belgium Brewing Company, Patagonia and Seventh Generation

May 29, 2013: San Francisco, CA

Today, New Leaf Paper was named “Best for the Environment” for creating the most overall environmental impact. 63 companies across 30 industries and 11 countries were recognized by the nonprofit B Lab, with the release of the ‘B Corp Best for the Environment List’, a second installment in its ‘B Corp Best for the World’ series.

Method Products, New Belgium Brewing Company, Patagonia and Seventh Generation were also recognized as leaders in environmental performance. Other honorees include Mas Ambiente, an Argentinian company producing handmade soap from used cooking and frying oil, Namaste Solar, a solar energy, employee-owned cooperative and New Leaf Paper, a developer and distributor of environmentally-responsible paper products. The ‘B Corp Best for the Environment’ companies come from over 30 different industries and 11 countries. 30% of honorees are based outside the US, with 8 companies operating in emerging markets.  (Full list of honorees below.)


The ‘B Corp Best for the Environment List’ honors businesses that earned an overall score in the top 10% of all Certified B Corporations for their positive environmental impact, as measured by the B Impact Assessment, a comprehensive assessment used by more than 8,000 businesses to measure their impact on their workers, community, and the environment. This analysis includes metrics regarding their environmentally preferable products, services, and practices, such as their materials, waste, water, and energy inputs/outputs and the environmental impact of their offices, plants, land, suppliers and transportation.

“With so many companies marketing themselves as ‘green’, it’s important to honor those walking the talk,” said Jay Coen Gilbert, co-founder of B Lab, the nonprofit organization that certifies B Corporations and governs the B Impact Assessment. “New Leaf Paper” has proven they’re the best of the best by meeting rigorous, comprehensive third party standards consumers can trust.”

Each honored company is a Certified B Corporation, a new type of company that uses the power of business for good and meets rigorous standards of overall social and environmental performance, accountability, and transparency. Today there are nearly 750 Certified B Corporations across 60 industries and 25 countries, unified by the common goal to redefine success in business.

In April, B Lab recognized 67 companies as‘Best for the World’ (overall impact) and will release separate lists recognizing companies as ‘Best for the Community’ (community impact) in July and ‘Best for Workers’ (employee impact) in September.

B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.  B Lab drives systemic change through several interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) promoting benefit corporation legislation to create a new corporate form that meets higher standards of purpose, accountability and transparency; 3) driving capital to high impact investments through use of B Lab’s GIIRS Ratings & Analytics platform; and 4) helping all companies measure what matters through use of the B Impact Assessment, B Lab’s free educational tool for measuring and improving a company’s impact on it’s workers, community, and the environment.   Learn more,, 

Executives from each honored company available for comment. For more information contact Katie Kerr at, (610) 293-0299

2013 ‘Best For the Environment’ Honorees

Midsize Businesses (50+ Employees)

CO2 Bambu - CO2 Bambu designs, manufactures and assembles ecologically sound structures for homes, schools, and clinics.

GoLite - GoLite is a global manufacturer of high performance, responsible apparel and equipment designed specifically for outdoor athletes.

Hessnatur - Hessnatur is a clothing company that designs pure and natural apparel, with a goal to be 100% organic.

IceStone - IceStone manufactures the world’s safest and most sustainable recycled glass and concrete countertops, vanities, desktops, and more.

Method Products, Inc. - Method Products produces nontoxic, biodegradable natural cleaning supplies with a focus on minimalist product design.

Namasté Solar - Namasté Solar is an employee-owned cooperative which provides PV design, engineering, installation, maintenance, and consulting services to residential, commercial, builder, non-profit, and government customers throughout the U.S.

New Belgium Brewing Co, Inc. - New Belgium Brewing Co. is a 100% employee-owned brewer of fine Belgian-inspired ales.

Patagonia, Inc. - Patagonia clothing company is a designer of outdoor clothing and gear with the mission to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis.

Seventh Generation - Seventh Generation is a leading brand of household and personal care products that help protect human health and the environment.

Southern Energy Management - Southern Energy Management is a North Carolina-based sustainable energy company offering energy efficiency, green building and turn-key solar services for homeowners, builders, companies, government and military clients across the Southeast and Mid-Atlantic.

Sungevity - Sungevity is a leading web-based sales company making it easy and affordable for homeowners to go solar.

Vidrios Marte - Vidrios Marte is the largest insulated glass manufacturer in Mexico.

Small Businesses (10-49 Employees)

Alchemy Goods - Alchemy Goods creates bags, wallets, and other accessories from reclaimed materials.

Brightworks - Brightworks helps organizations of all types capture and create lasting value by aligning their efforts with basic principles of ecological, social and economic sustainability. 

Britec Ltda. - Britec Ltda. manufactures solar panels, specializing in solar energy for housing, offices, and factories.

Bullfrog Power -  Bullfrog Power, Inc. offers renewable power and electricity generation and distribution services.

Clean Currents - Clean Currents is a local, independent green energy company, supplying wind power through the grid to residents and businesses in the Mid-Atlantic.

Climatesmart Business, Inc. - Climate Smart Businesses Inc. provides training and software tools for businesses to measure their carbon footprint and identify key opportunities for cost, energy, and carbon reduction.

Degraf Ltda - Degraf Ltda. is a Chilean, electronic waste (e-waste) recycling company.

Building Insights - Building Insights is the start-up software group within Green Building Services Inc. (GBS) - a leader in the global green building movement. Building Insights allows building owners to manage green practices, saving significant time and money.

GreenCitizen, Inc. - GreenCitizen help consumers and businesses repair, reuse, and recycle their electronics and computers responsibly and help stop global e-waste dumping.

Highland Craftsmen, Inc - Highland Craftsmen Inc designs, manufactures and sells all-natural Bark House® brand architectural elements to building, design and furniture professionals as well as individuals.

Icebox Knitting, LLC - Icebox Knitting is a maker of fine knit hats and accessoriers from recycled wool apparel.

Natural Systems Utilities - Natural Systems Utilities plans, designs, builds, owns and operates decentralized water and wastewater systems.

New Leaf Paper - New Leaf Paper develops and distributes environmentally superior printing and office papers that compete aesthetically and economically with leading virgin-fiber products.

Preserve - Preserve makes stylish, high performance, eco-friendly products for the home, including a full line of personal care, kitchen, tableware and food storage products, using 100% recycled plastics that are BPA free and Made in USA.

Renewable Choice Energy - Renewable Choice helps companies of all sizes measure and reduce their environmental impact with renewable energy, software, and sustainability services and technologies.

SMART Watering Systems Inc. - SMART Watering Systems is a water efficiency consulting firm and a “hands on” irrigation water management company that works with municipalities, parks departments, architects and property managers to reduce potable water use on landscapes.

Solmetric Corporation - Solmetric Corporation designs and manufactures test and measurement equipment for solar energy professionals.

SunCommon - SunCommon helps Vermonters go solar with no upfront cost and a monthly payment less than their utility bill.

The Joinery  - The Joinery builds sustainable hardwood furniture designed and handcrafted in Portland, Oregon.

Total P.E.T. SA - Total P.E.T. manufactures P.E.T. preforms and bottles with post-consumer recycled content.

W.S. Badger Co, Inc. - W.S. Badger Co manufactures Badger Balm and other USDA organic body care products.

World Centric - World Centric provides high quality, compostable food service disposables and food packaging products for use in schools, corporate cafeterias, restaurants, hospitals and parties.

Micro-Enterprises (<10 Employees)

Acción Verde - Accion Verde is a Colombian for profit enterprise that plants trees, as a third party Social Responsibility resource, in strategic places of Colombia to prevent natural disasters, while mitigating climate change.

Alterrus Systems Inc. - Alterrus Systems Inc. is the recognized world leader in the development, manufacturing and integration of proprietary vertical farming systems for global markets.

Atayne, LLC - Atayne makes high performing outdoor and athletic apparel that is good for people and the environment.

BluPlanet Recycling Inc. - BluPlanet Recycling is Calgary, Canada’s, premier provider of mixed-materials (co-mingled) recycling collection services for both multi-family residential and commercial properties.

Cool Energy, Inc. - Cool Energy is a best-in-class supplier of heat-to-power systems for clean energy applications such as waste heat recovery, biomass power, and solar thermal power.

Cultivating Capital - Cultivating Capital is a business consulting firm that helps entrepreneurs and small business owners, especially women business owners, do the two things that all businesses have to do to be successful in the 21st century: go green and market their businesses online.

Eco-Bags - Eco-Bags is the original reusable bag company, founded in 1989, producing durable, reusable bags for retail and promotions.

EcoLogic Solutions Inc. - EcoLogic Solutions Inc.’s sole purpose is to introduce the safest, effective and cost competitive cleaning products to consumers.

Ecotrust Forest Management - Ecotrust Forest Management is a forestland investment management and advisory services company that generates long term value for both investors and society by facilitating positive environmental outcomes and supporting job creation in rural communities.

Energy Opportunities - Energy Opportunities, Inc. provides technical consulting services on projects relating to energy management, efficiency and conservation; renewable energy systems, and the environmental impacts of human enterprises.

Episencial - Episencial is a 3-step skincare system for babies and kids to support skin immunity, helping to strengthen skin while protecting children from environmental hazards like chlorinated air pollution and UVA.

Feronia Forests LLC - Feronia acquires and manages natural hardwood forests in the U.S., generating revenues from timber harvests, products of the forest, renewable energy and carbon credits.

Honeyman Sustainability Consulting, LLC - Honeyman Sustainability Consulting, LLC, helps businesses save money, add value to their brand, and cultivate happier and more committed employees—while reducing their impact on the environment.

Incite Directives - Incite Directives assesses facilities and operations using national and international standards; then works with property owners to map a strategy to “green” buildings over time.

Luscious Garage - Luscious Garage is an auto shop for hybrid cars.

Mas Ambiente s.a. - Mas Ambiente recycles used cooking and frying oils into environmentally-friendly, handmade soaps.

Palmetto Ventures - Palmetto Ventures offers a fully integrated service to lead organizations towards cost-effective and sustainable solutions. Through customized planning and efforts to deliver tangible investment opportunities, they have delivered over $10 billion towards a clean energy future.

Physis Energy Solutions Ltd - Physis Energy Solutions provides energy management solutions to SMEs and community organizations.

Piedmont Biofuels - Piedmont Biofuels is a manufacturer and distributor of B100 biodiesel fuel.

Project Repat - Project Repat upcycles t-shirts into more fun and fashionable clothing accessories while creating fair wage employment opportunities in the US.

REfficient Inc. - REfficient is an online marketplace enabling service providers to go shopping in other companies’ surplus inventory for reliable telecom and audiovisual equipment at significant discounts.

Route to Green SPA - Route to Green imports and distributes natural products throughout Chile and South America.

Saul Good Gift Co - Saul Good Gift Co. is a gift basket company providing customized gourmet and organic corporate gift solutions.

Seeds Printing - Seeds Printing is a eco-friendly printing company.

TerraLocke, Inc. - TerraLocke, Inc. is a sustainability consulting firm focusing on local communities.

The Paradigm Project - The Paradigm Project partners with well-established global relief and development organizations  to help them identify, fund and develop scalable projects that meet immediate development needs while creating a foundation for long-term community benefit. - is a one-stop online retailer featuring over 38,000 green and conventional office products and a comprehensive range of sustainability services designed to make office greening easy and cost effective.

Water Power Group LP - Water Power Group develops small run-of-river hydropower projects in partnership with local & Aboriginal communities.

Zero to Go -  Zero to Go is a sustainable reverse-logistics services, emphasizing the needs of the immediate community by making sure materials stay local and out of the waste stream.

Jun 13th, 2012

Shades of Green: Incorporating Sustainability into Design

Dear friends of New Leaf,

I am presenting midday tomorrow alongside Brian Dougherty, Founding Partner & Creative Director at Celery Design Collaborative, and Emma Stewart, Ph.D., Senior Manager of Sustainability Solutions at Autodesk - on the topic of sustainable design.  


New Leaf is pleased to offer you complimentary admission to the event - lunch, good company, and a great conversation. If you wish to attend, please reply to to be added to our list.  

Best wishes,

Jeff Mendelsohn

Founder & Chair, New Leaf Paper                                                                                              


Shades of Green: Incorporating Sustainability into Design


June 14th, 2012 

AIA of San Francisco, 130 Sutter Street 6th Floor, San Francisco.


Join the Center for Resource Solutions and a panel of industry leaders to discuss forward thinking design tactics for communicating sustainability.  Through targeted questions, our expert panel will showcase working examples, stories, tactics and challenges around visual communication of complex sustainability principles, as they relate to energy, materials and climate issues.  Learn from innovative cases of sustainable design and interact with other participants with this unique opportunity to talk green during San Francisco Design Week.  The event will be hosted at AIA in downtown San Francisco with a light lunch, followed by an audience Q&A.



Emma Stewart, Ph.D., Senior Manager of Sustainability Solutions at Autodesk

Jeff Mendelsohn, CEO & Co-founder of New Leaf Paper

Brian Dougherty, Founding Partner & Creative Director at Celery Design Collaborative


San Francisco Design Week

San Francisco Design Week is a growing celebration of San Francisco Bay Area design which will include an opening reception, Business and Design forums, Design Film Festival, studio tours, exhibitions, lectures, mixers, and a closing party.


About re:print

The Green-e re:print program promotes renewable electricity in the print supply chain by granting use of the Green-e logo to organizations that source both their paper and printing through Green-e Marketplace Certified printers and paper lines.


About Green-e Marketplace and Center for Resource Solutions

Green-e Marketplace provides forward-thinking organizations with a simple, nationally recognized logo they can use to communicate their commitment to renewable energy to their customers and shareholders. The Green-e logo is the nation’s leading symbol of renewable energy excellence and distinguishes Green-e Marketplace participants as environmental leaders. Center for Resource Solutions and Green-e Marketplace.


About the Speakers 

Emma Stewart, Ph.D., is Senior Manager of Sustainability Solutions at Autodesk, where she leads the design software company’s efforts to make sustainable design easy, cost-effective and routine for its customers across industries. In 2009, Emma founded Autodesk’s Sustainable Design Living Lab program, which uses Autodesk facilities as a testing ground for new software to rapidly green existing buildings. In 2008, she founded its Sustainable Operations program, which was named best-in-class by the Carbon Disclosure Project.


Jeff Mendelsohn, CEO & Co-founder of New Leaf Paper has focused his career on his parallel goals of building a highly successful green business and driving a fundamental shift toward sustainability in the paper industry through his business model. Founding New York Recycled Paper in 1991 and New Leaf Paper in 1998, Jeff has been a visionary leader in the evolution of the green business community. His vision of a sustainable paper industry, which he shares through frequent public speaking invitations, helped shift the dominant paradigm from equating environment responsibility with cost and remediation to opportunity, business success, and value for the greater community.


Brian Dougherty is a founding partner and creative director at Celery Design Collaborative. He focuses on creating communications that have a positive impact in the world. From studios in California and Paris, France, Celery helps clients craft CSR communications, online communities of action, eco-innovative packaging, and interactive exhibits. Clients include HP, Autodesk, Bloomberg, and the new Cradle to Cradle Products Innovation Institute. Brian lecturers frequently around the world on the subject of sustainable design. Brian is the author of the book Green Graphic Design, which came out in 2009.


May 11th, 2012

NEW LEAF Farm Fiber Farm Fiber Collection

New Leaf’s Farm Fiber Collection are beautiful business and resume papers with matching envelopes. An environmentally leading choice with natural appeal! 


Why is New Leaf “paper with a past, and a future”?  Because we care about where our paper comes from and what happens to it once it is used.  Because our paper is made according to the principles of sustainability where processes are cyclical and waste from one process ends up being “food” for another. 


So what does that have to do with bananas? Well… due to large scale farming, byproducts from banana harvest are an environmental problem - there is simply too much of it. It pollutes groundwater with partially decomposed matter and it depletes oxygen in streams where vast quantities of it decompose. New Leaf’s banana fiber paper helps solve that problem by blending banana harvest byproducts with recycled fibers. Silky strands from the banana plant remain intact giving the paper a natural elegance.

New Leaf’s Paper’s palm fiber products are made from sustainably harvested palm fiber husks that are certified according to the Roundtable for Sustainable Palm Oil (RSPO) principles and criteria.  New Leaf is proud to turn these husks, which would have otherwise gone to waste, into environmentally responsible paper and envelopes that are certified biodegradable and compostable.  What’s the big deal about palm oil production?  When done unsustainably, it results in irreversible environmental degradation, including deforestation, critical habitat loss (including orangutans and Sumatran tigers), and greenhouse gas emissions.   

Making paper from wheat straw is a great way to save trees and use a wasted resource.  Our wheat straw comes from India, where using Farm Fibers in paper is common practice.  New Leaf is working to evolve the North American paper industry towards using the thousands of tons of wheat straw that are burned or flooded off in our fields each year. 

New Leaf’s Farm Fiber ™ Collection is sold through Southworth as well as retail outlets like Office Depot.

May 11th, 2012

US Government Sustainable Supply Chain Community of Practice

On Friday, March 30th the Council on Environmental Quality (CEQ) held a Sustainable Supply Chain Roundtable, bringing together leading representatives from industry, government, non-profits and academia to discuss the launch of a Sustainable Supply Chain Community of Practice on, an engagement platform and data sharing repository already the home of several content communities.  The value of sustainable supply chains is clear and the Roundtable participants represented leadership organizations that have already developed and implemented the tools and lessons learned and modified their supplier relationship strategies to increase their supply chain sustainability. 

The US government’s General Services Administration (GSA) is taking the initiative, in partnership with the CEQ and on behalf of other federal agencies, to establish the Sustainable Supply Chain Community of Practice (SSCCP), in large part to make it easier for small and medium sized businesses to access the checklists, tutorials and other supplier engagement tools that not only increases their operational efficiency but also their attractiveness as a sustainable supplier/small business partner in their specific market sector.

Many organizations have adopted sustainable supplier codes of conduct that provide clear metrics and other criteria on how to become a sustainable supplier.  Federal programs such as E3, SmartWay and others have materials freely available to increase supply chain sustainability.  Through the transparent sharing of this information, the federal government sees how sustainable supply chains will lead to decreased costs and risk mitigation, as well as opportunities for innovation in supply chain technologies, business processes and modeling.  


The Sustainable Supply Chain Community of Practice is expected to be live on by May 7th, 2012.  Over the next several months, the discussion on “what constitutes a sustainable supply chain” started at the Roundtable will continue on  It is our hope that as a leader in sustainability, you actively engage in the community.  Further information is available on GSA website.    


Written by Nancy Gillis - Director, Federal Supply Chain Emissions and Chair, Section 13 Interagency Working Group, U.S. General Services  

Mar 15th, 2012

Tuesday, 13 March 2012 20:34

B Lab Releases ‘Best for the World’ Lists of Green Businesses

B Lab released its first ‘Best for the World’ lists, recognizing companies creating the most positive overall social and environmental impact. The ‘Best for the World’ companies score 50% higher than nearly 2,000 other sustainable businesses, and in the top 10% among more than 500 Certified B Corporations. See who made the lists.
B Lab also released separate lists of the ‘Best for the Environment’, ‘Best for the Community’, and ‘Best for Workers’.

The ‘Best for the World’ lists are featured in the just released 2012 B Corp Annual Report. GBN members recognized for their extraordinary performance include:

For Overall Impact:
Larry’s Beans
New Resource Bank
South Mountain Company

For the Environment:
Guayaki Sustainable Rainforest Products
Larry’s Beans
New Leaf Paper

For the Community:
Mal Warwick Associates
New Resource Bank

For Workers:
First Affirmative Financial Network
South Mountain Company

“These companies are leading a global movement to redefine success in business,” said Jay Coen Gilbert, co-founder of B Lab, the nonprofit organization that certifies B Corporations and governs the independent third party standard used to generate the comparable assessment of corporate impact. “These companies are the best in the world at being the best for the world,” Coen Gilbert added.

See the full list of companies in the 2012 B Corp Annual Report.

Feb 15th, 2012

The Reincarnation of Reincarnation

New Leaf Reincarnation has been widely recognized as one of the most environmentally responsible coated papers made in North America since its launch in 1998.

In 2012, as New Leaf Paper changes manufacturing partners, Reincarnation Matte is being reborn, leading the evolution of paper toward the ideal combination of quality, affordability and environmental responsibility.

Beautiful New Print Surface for Reincarnation Matte
The reincarnation of Reincarnation Matte is a beautiful sheet with a smoother surface and premium quality print reproduction. Text weights are double coated and Cover weights triple coated, providing consistent surface quality across all basis weights. The whole product line is now super calendared, polishing and smoothing the sheet to make an exquisite print surface.

Reincarnation Matte retains the elegant, non-reflective aesthetic for which it is known, making it an attractive choice as one of the most environmentally responsible matte coated papers. It is also a great alternative to expensive uncoated papers when both high quality and a non-reflective surface are desired.

The original Reincarnation swatchbook from 1998.

Environmental Leadership –
60 Percent Postconsumer Recycled, FSC Certified, Green-e Certified

Reincarnation Matte is the highest postconsumer recycled content coated text and cover paper manufactured in North America with double the postconsumer recycled content of the closest competitor. The balance of the fiber comes from FSC-certified, sustainably harvested virgin forests, replacing the pre-consumer wastepaper used by New Leaf Paper’s previous manufacturer. The environmental benefits of the new Reincarnation remain the same, as they are driven entirely by the postconsumer content.

As with all of New Leaf’s products, the electricity used to produce Reincarnation is matched with renewable energy credits from Green-e certified wind power, continuing its commitment to the development of clean, non-polluting, fossil-fuel-replacing wind energy.

Partnership for Impact:
Wildlife Conservation Society Brochure and Zenith Color Group

Since setting out on its mission to lead the paper industry toward sustainability, New Leaf Paper has been committed to partnership and collaboration – the only way to achieve large-scale environmental impact and lasting change.

New Leaf forges partnerships with its customers, manufacturers and organizations that strive to make a difference. For the reincarnation of Reincarnation Matte, the company highlights its partnership with Wildlife Conservation Society (WCS) and Zenith Color Group to produce top-quality print collateral with high-visual, but low-environmental, impact.

The Wildlife Conservation Society is a pioneering leader in global conservation that has been saving wildlife and wild places since 1895. The society has been championing the cause of animals such as snow leopards, lowland gorillas and wild tigers for over a hundred years.

Visual Nature:
How Designers Help Save Wildlife and Wild Places

Wildlife Conservation Society created the Visual Nature brochure to illustrate how designers can help save wildlife and wild places through the power of their designs.

New Leaf Reincarnation Matte was the clear paper choice, providing beautiful reproduction of stunning wildlife photography along with leading environmental specifications. WCS’s print partner, Zenith Color Group, also reflects these values. Zenith maximizes the sustainability of every step in the printing process, and features a revolutionary new eco-friendly waterless printing press with no VOC emissions.

“New Leaf’s Reincarnation Matte paper produces vibrant colors, can hold a very clean dot, and enables us to maintain our high standard of print quality using a high postconsumer content recycled paper. Together with New Leaf Paper, Zenith Color Group can provide our clients with a truly eco-friendly print product that we can all be proud of,” said Peter Savitt, president at Zenith Color Communication Group, Inc.

Win, Win, Win
When companies and organizations align on values as well as on product quality, it’s a “triple win” scenario: companies produce a stellar product, customers appreciate high product quality at an affordable price, and it advances causes such as wildlife conservation and environmental impact.

Get a Free Wildlife Conservation Society Visual Nature Brochure
The Wildlife Conservation Society’s Visual Nature Brochure is a great example of the future of successful business: companies and organizations working together to create products that not only satisfy their customer base, but also make a positive impact in the process.

To request your free copy of the beautiful Wildlife Conservation Society brochure, please email

Dec 15th, 2011

Pulp Non-Fiction: Inspiration in Unlikely Places

You may find it strange that a paper company would feature alcoholic beverages in its newsletter but New Leaf Paper and many craft alcoholic beverage companies have a lot in common.


Traditionally, paper and alcoholic beverages use farmed raw materials, require a significant amount of water and energy to produce, and leave behind “waste” products. Craft brewers often send spent grains, a waste product of the brewing process to local farms to be used as animal feed, and at New Leaf we make our products from post-consumer waste. Our featured Sierra Nevada Brewing Company even won the United States Environmental Protection Agency’s Green Business of the Year award for its zero waste policy that diverted 99.5% of solid waste from landfill.


Sierra Nevada Brewing is also a leading innovation in energy production that will serve as an example across many industries. New Leaf Paper purchases renewable energy credits to offset 100% of its energy use and works with end users to evaluate their paper use impact.


Paper and alcohol are not often regarded as leaders in driving a better future for our planet but our industries have a lot of opportunities to rethink and reinvent how our products are made and consumed.


Make a resolution this year to find inspiration in unlikely places and inspire sustainability in your industry!

Jeff 14 

In Celebration,


Jeff Mendelsohn

Nov 21st, 2011

What Energizes Us?

Most of us, most of the time, do not think about where energy comes from.  We flip switches, light stoves, take hot showers, turn ignition keys, pour a glass of orange juice.  In the course of one day, we almost certainly use electricity generated in a coal fired power plant. We heat our homes with oil drilled from deserts halfway around the world or natural gas from beneath the Boreal forest, over a thousand miles away.  We spend tremendous amounts of energy to unearth energy. We pry open the doors of the planetary safety deposit box and ransack stored sunlight.


Why was it buried so deep?  Because life thrives on sunlight and soil, air and water, nothing more.  Over millennia, living systems fine tuned themselves - plants, animals, and microorganisms all interconnected.  Our earth maximized the conditions for life, burying toxic heavy metals, balancing the atmosphere, and stashing away excessive carbon deep underground - ultimately creating unimaginable, beauty, diversity and abundance.  


Unimaginable that is… until life miraculously became aware of itself, giving birth to imagination.  Youngest of nature’s species, we are her prodigal children.  Teenagers, with keys to the car, flexing our muscles, testing our creative and destructive limits. And those born into wealthy societies throw huge parties - hey we got the energy - creating works of genius and hubris, sometimes beautiful sometimes horrible, ever expanding. 

We are starting to suffer some mighty hangovers. Our bodies are trying to tell us something. And while the gratification is fleeting, we go back for more.   In a few consequential ways, we ignore our mother.  She restrains herself, knowing we must learn for ourselves, if we are ever to learn at all.

We are nature, for the first time aware of herself.  Awakening, and, slowly, growing up.

I live on a solar-powered boat and yet I am not carbon neutral. 

I, too, struggle for carbon balance.

Sep 21st, 2011

Creating Opportunity

Pacific Community Ventures (PCV) was founded in 1999 as a nonprofit community economic development organization. Over the past twelve years PCV has proven that supporting small businesses furthers community development. PCV has worked with over 1,300 entrepreneurs to create and maintain more than 23,000 sustainable jobs with benefits – at an average cost of under $20,000 per new job created– through programs that integrate nationally recognized research and policy work to drive capital and resources to lower-income communities with multi-faceted Business Advising services. Even amidst the challenges of 2010, PCV’s businesses experienced 9% job growth. Approximately 60% of PCV-nurtured businesses are located in low- or moderate-income communities, and two-thirds of the employees at PCV-advised companies are low- to moderate-income. In short, PCV efficiently creates jobs for those who need them most.

PCV’s continuum of service includes Business Advising, its on-the-ground program through which PCV works directly with small business enterprises in lower-income areas to maximize their success and, thus, their impact on the regional job market; InSight, its research and analysis practice to provide knowledge to investors and policymakers to drive capital to lower income communities; its for-profit growth equity fund, invested through Pacific Community Management; and Borrower Focused Advising, its program to help small business avoid loan foreclosure. As detailed in the proposal, PCV’s program areas have proven their methodology with measurable impact, and they together make PCV one of the country’s premiere programs for business- and job-based economic revitalization of lower-income areas.


Aug 26th, 2011

B Corp - A Better Way

It’s time for a better way to do business, but how do you tell the difference between a good company and just good marketing?

Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corps, unlike traditional businesses, meets rigorous and independent standards of social and environmental performance, accountability, and transparency. They are certified by B Lab, a nonprofit organization, the same way TransFair certifies Fair Trade coffee or USGBC certifies green buildings. Through a company’s B Impact Assessment, anyone can access performance data about the social and environmental practices that stand behind their products.

So why does any of this matter? When you support a B Corporation, you’re supporting a better way to do business. Governments and nonprofits are necessary but insufficient to solve today’s most pressing problems. Business is the most powerful force on the planet and can be a positive instrument for change.

B Lab’s vision is simple yet ambitious: to create a new sector of the economy which uses the power of business to improve our world. This sector will be comprised of a new type of corporation - the B Corporation. As a result, individuals will have greater economic opportunity, society will move closer to achieving a positive environmental footprint, more people will be employed in great places to work, and we will have built stronger communities at home and across the world.

B Corporations address two critical problems:

1. Current corporate law makes it difficult for businesses to take employee, community, and environmental interests into consideration when making decisions

2. The lack of transparent standards makes it difficult to tell the difference between a ‘good company’ and just good marketing

To address these issues, B Corporations’ legal structure expands corporate accountability so they are required to make decisions that are good for society, not just their shareholders. B Corporations’ performance standards enable consumers to support businesses that align with their values, investors to drive capital to higher impact investments, and governments and multinational corporations to implement sustainable procurement policies.

Today there are over 420 Certified B Corporations across 60 different industries. New Leaf Paper is a Founding B Corporation and a leader in the space. From hundred million dollar companies to start-ups, B Corporations form a diverse community with one unifying goal: to create social and environmental change. Join the movement for a better way to do business and support B Corps.

To find a B Corporation and learn more, visit

Written by Katie Kerr, responsible for Core Team communications at B Lab. 

Jul 14th, 2011

Mirror, mirror on the wall, who is the greenest paper company of all?

Virgin paper manufacturers confuse paper buyers with misleading comparisons of the environmental impacts of virgin paper vs. recycled paper. 

By Jeff Mendelsohn

Over the last six months, some of the largest virgin fine paper manufacturers in North America have launched major marketing initiatives holding themselves up as environmental leaders.  They support these claims by postulating that virgin paper manufacturing generates the same or less greenhouse gas emissions than recycled fine paper.  They continue with broad statements suggesting high recycled content is not appropriate for fine printing and writing papers.

How do they arrive at this conclusion? By looking in the mirror.  Two large virgin coated paper manufacturers, Sappi and Verso, performed lifecycle analysis of making virgin paper and recycled paper on their own existing infrastructure which is designed specifically to make virgin paper.  Verso operates integrated virgin paper mills[1] in rural parts of Maine, Michigan, and Minnesota.  Not surprisingly, Verso found that making recycled paper at mills design to make virgin paper “doesn’t improve the carbon footprint.” They go further to claim “we’ve even seen an increase in carbon emissions as a result of the use of recycled content.”[2] Sappi also operates integrated virgin paper mills in rural parts of Maine and Minnesota.  Their website’s carbon footprint analysis displays dramatic increase in greenhouse gas emissions with increased recycled content - again based on making recycled paper at mills designed to make virgin paper.[3] Sappi puts forth a strong message against using recycled fiber in coated paper.

Environmental Superiority of Recycled Paper

These statements mislead the paper buyers by implying that recycled paper is not better for the environment - simply because these mills are not set up to efficiently produce it.  To be clear - making fine paper from waste paper is a more efficient process than making paper from trees, using less energy, less water, creating less effluent, and generating fewer greenhouse gas emissions.  These facts are supported by the most comprehensive, independent, scientific lifecycle analysis of the impacts of paper manufacturing, the Paper Task Force Final Report.[4]

In summary, not only do the virgin manufacturers provide an inaccurate perspective on greenhouse gas emissions associated with making recycled paper, they ignore all the other benefits (less water usage, fewer effluents, deforestation and ecosystem destruction, etc) of using recycled paper to support their conclusions.


Sustainability and the North American Paper Industry

While we find it necessary to correct the misinformation being spread in the marketplace, we focus our attention on the ultimate goal: collaborating with all stakeholders to continuously shift the North American paper industry toward sustainability.  This requires a deep understanding of the most sustainable practices available today, the possibilities for the future, conceiving a path forward, and commitment from a critical mass of paper buyers and manufacturers.

As is clear in the Paper Task Force report, the most sustainable paper mills are located near the “urban forest” (sources of recycled fiber) and are designed to pulp wastepaper using chlorine free chemistry to make high recycled content paper.  Only a handful of mills with this design are located in North America.   One such mill, FutureMark, located on the outskirts of Chicago, sources 90% of its fiber from wastepaper within a 40 mile radius.[5] Its chlorine free pulping process is designed specifically to pulp waste paper and only a small amount of virgin fiber is introduced into production as necessary for strength purposes.

Why aren’t there more mills in North America designed to use recycled fiber? Why does United States and it citizens invest so much in recycling only to ship over 60% of all wastepaper off to China and other overseas destinations?[6]  Why do we “export” the resource conservation benefits of our recycling rather than enjoy them at home? These are perhaps the most pressing questions we face in evolving a more sustainable industry. 

Imagine a fundamental shift in our infrastructure toward recycled paper mills, taking advantage of the vast quantity of wastepaper we collect every day.  With greater use of recycle fiber, we reduce demand for virgin fiber, and make possible a future where all virgin fiber is sourced from either FSC certified forests or agricultural residues such as wheat straw left over after the harvest for food crops.  Even with maximum use of recycle fiber, there will always be need for virgin fiber to replenish the inevitable fiber attrition from repeat recycling.  Sustainability investments made by major virgin paper manufacturers are part of the solution.  Sappi and Verso have made significant strides toward reducing their impact, including increased use of FSC certified virgin fiber sources.  We look forward to continuing our efforts and building new partnerships that will move the industry towards greater environmental sustainability.

[1] An integrated virgin paper mill is a manufacturing facility that integrates virgin wood pulping and papermaking in one location.

[2] TAPPI Ahead of the Curve Newsletter. Feb 9, 2011.

[3] URL for SAPPI website:

[4] Paper Task Force Report. EDF website:

[5] “Changing the Metrics of Green,” RISI website, June 13, 2011.

[6] Ibid.

Jun 29th, 2011

Made in America

On July 4th, let’s reflect on the great beauty, spacious skies and shining seas of our country. We have a duty to keep America vital, both economically and environmentally, for ourselves and future generations. At New Leaf Paper, we have never compromised on our values of environmental responsibility while creating the finest printing papers.


Our Reincarnation Matte line is the greenest coated paper made in the US. It is processed chlorine-free, 100% recycled, and has a 60% post consumer waste content - the highest of any coated paper made in the country. Choosing Reincarnation Matte is not only the right choice for sustainability, it is the right choice for keeping jobs in America.


Reincarnation Matte has an elegant finish, and sharp color reproduction. With a 92 brightness rating, it is an excellent choice for high-end lithography, large-run applications, and digital printing.  Our customers use it for annual reports, catalogs, magazines, marketing collateral, postcards and publications. Consistent with our entire product line, it has impressive environmental credentials:


·         100% Recycled

·         60% Post Consumer Waste

·         Processed Chlorine Free

·         Ancient Forest Friendly

·         FSC

·         Green-e


Please contact your local sales representative or call (888) 989-5323 for more information.

May 27th, 2011

Join a True Pioneer!

New Leaf Paper is pleased to announce the immediate nationwide availability of our Pioneer paper line – 100% Post-Consumer Recycled uncoated white text and trade book.

Naming this paper Pioneer is no exaggeration. Launched in 2001, New Leaf Pioneer was the first 100% PCW Trade Book paper made in North America. Pioneer combines a beautiful warm shade, tactile surface with good opacity and excellent printability.

Experience a new value in your print collateral with Pioneer, a beautiful uncoated offset sheet that performs as well as virgin and is competitively priced.

Consistent with our mission and our entire product line, Pioneer comes to you with impressive environmental credentials:

·        100% Recycled        

·        100% Post Consumer Waste

·        Processed Chlorine Free

·        Ancient Forest Friendly

·        FSC

·        Green-e

With a 92 brightness rating, Pioneer can be used for all-purpose offset printing, marketing collateral, newsletters, paperback books and much more! Please contact your local sales representative or call (888) 989-5323 for more information.

May 25th, 2011

Jeff Mendelsohn at Sustainable Brands '11 - Monterey, CA - June 7-11

Join our Chairman and Founder Jeff Mendelsohn at Sustainable Brands ’11 as the sustainability, brand & design communities come together for the 5th year to discuss how better brands can succeed by helping shape a brighter future.  Reawaken your sense of the possible as you learn how sustainable brand leaders are making smarter strategic moves, developing new problem-solving skills, and inspiring others to help them bring healthier, smarter brands to market. For more information, use this link:

May 25th, 2011

HOW Design Live Chicago, June 24 -27 2011

If you are attending the HOW conference in Chicago, please come visit us at Booth# 909. Visit for event details.

Jul 13th, 2010

Reincarnation Sets the Bar

Last month we announced that New Leaf Paper’s best seller and North America’s most environmentally sound coated paper stepped a few more rungs up the karma ladder by increasing from 50% to 60% post-consumer waste content. And customers have taken notice! Says Grant of Greenerprinter in Berkeley, CA, “Reincarnation runs far better than any recycled paper out there…and keeps us on the leading edge. It was already the best, and this just made it even better.”

Known for its elegant finish and sharp color reproduction, Reincarnation Matte is still the only matte coated paper made in North America with 100% recycled fiber and bleached without chlorine compounds. So specify Reincarnation Matte on your next print job and join the thousands of customers making a difference one step at a time.

Jul 13th, 2010

Ciao, ColorGraphics! Primavera Silk Contest Winner

The orders and entries poured in, and we’re thrilled to announce our Primavera Silk Contest winner: ColorGraphics, located right here in San Francisco! Earlier this spring, hundreds of New Leaf Paper customers and fans entered for their chance to win a trip to the Italian countryside for a personal tour of the mill that makes Primavera Silk. Along with our Founder and CEO Jeff Mendelsohn, representatives from ColorGraphics will be heading to Northern Italy to visit the Burgo Group’s Cartiera di Toscolana paper mill on the banks of beautiful Lake Garda.

With its exceptional finish, this bright and elegant paper is a true market leader, offering high print fidelity, competitive pricing and the highest postconsumer waste content of any coated sheet. Primavera Silk offers a triple-coated, smooth finish ideal for magazines and photographs, not to mention for our winners to document memories of Italy!

Jul 13th, 2010

New Pricing on Lightweight Coated Papers

New Leaf Paper and The Green America Better Paper Project are collaborating to provide magazine publishers competitively priced paper through volume discounts on New Leaf Legend and New Leaf Keystone. Both of these papers have the highest environmental standards in North America with 50% post-consumer recycled content, and both are FSC certified, processed chlorine free, and manufactured with renewable energy credits from Green-e.

The sheets were designed with greater bulk than most competitors, enabling customers to reduce basis weight to save both money and natural resources. All magazines that are participants in the Better Paper Project website ( are eligible.  For more information, contact John Black at or 202-684-8837 or visit are eligible.  For more information, contact John Black at or 202-684-8837 or visit