Jun 13th, 2012
Shades of Green: Incorporating Sustainability into Design
Dear friends of New Leaf,
I am presenting midday tomorrow alongside Brian Dougherty, Founding Partner & Creative Director at Celery Design Collaborative, and Emma Stewart, Ph.D., Senior Manager of Sustainability Solutions at Autodesk - on the topic of sustainable design.
New Leaf is pleased to offer you complimentary admission to the event - lunch, good company, and a great conversation. If you wish to attend, please reply to email@example.com to be added to our list.
Founder & Chair, New Leaf Paper
Shades of Green: Incorporating Sustainability into Design
June 14th, 2012
AIA of San Francisco, 130 Sutter Street 6th Floor, San Francisco.
Join the Center for Resource Solutions and a panel of industry leaders to discuss forward thinking design tactics for communicating sustainability. Through targeted questions, our expert panel will showcase working examples, stories, tactics and challenges around visual communication of complex sustainability principles, as they relate to energy, materials and climate issues. Learn from innovative cases of sustainable design and interact with other participants with this unique opportunity to talk green during San Francisco Design Week. The event will be hosted at AIA in downtown San Francisco with a light lunch, followed by an audience Q&A.
Emma Stewart, Ph.D., Senior Manager of Sustainability Solutions at Autodesk
Jeff Mendelsohn, CEO & Co-founder of New Leaf Paper
Brian Dougherty, Founding Partner & Creative Director at Celery Design Collaborative
San Francisco Design Week
San Francisco Design Week is a growing celebration of San Francisco Bay Area design which will include an opening reception, Business and Design forums, Design Film Festival, studio tours, exhibitions, lectures, mixers, and a closing party. www.sfdesignweek.org
The Green-e re:print program promotes renewable electricity in the print supply chain by granting use of the Green-e logo to organizations that source both their paper and printing through Green-e Marketplace Certified printers and paper lines.
About Green-e Marketplace and Center for Resource Solutions
Green-e Marketplace provides forward-thinking organizations with a simple, nationally recognized logo they can use to communicate their commitment to renewable energy to their customers and shareholders. The Green-e logo is the nation’s leading symbol of renewable energy excellence and distinguishes Green-e Marketplace participants as environmental leaders. Center for Resource Solutions and Green-e Marketplace.
About the Speakers
Emma Stewart, Ph.D., is Senior Manager of Sustainability Solutions at Autodesk, where she leads the design software company’s efforts to make sustainable design easy, cost-effective and routine for its customers across industries. In 2009, Emma founded Autodesk’s Sustainable Design Living Lab program, which uses Autodesk facilities as a testing ground for new software to rapidly green existing buildings. In 2008, she founded its Sustainable Operations program, which was named best-in-class by the Carbon Disclosure Project.
Jeff Mendelsohn, CEO & Co-founder of New Leaf Paper has focused his career on his parallel goals of building a highly successful green business and driving a fundamental shift toward sustainability in the paper industry through his business model. Founding New York Recycled Paper in 1991 and New Leaf Paper in 1998, Jeff has been a visionary leader in the evolution of the green business community. His vision of a sustainable paper industry, which he shares through frequent public speaking invitations, helped shift the dominant paradigm from equating environment responsibility with cost and remediation to opportunity, business success, and value for the greater community.
Brian Dougherty is a founding partner and creative director at Celery Design Collaborative. He focuses on creating communications that have a positive impact in the world. From studios in California and Paris, France, Celery helps clients craft CSR communications, online communities of action, eco-innovative packaging, and interactive exhibits. Clients include HP, Autodesk, Bloomberg, and the new Cradle to Cradle Products Innovation Institute. Brian lecturers frequently around the world on the subject of sustainable design. Brian is the author of the book Green Graphic Design, which came out in 2009.
May 11th, 2012
NEW LEAF Farm Fiber Farm Fiber Collection
Why is New Leaf “paper with a past, and a future”? Because we care about where our paper comes from and what happens to it once it is used. Because our paper is made according to the principles of sustainability where processes are cyclical and waste from one process ends up being “food” for another.
So what does that have to do with bananas? Well… due to large scale farming, byproducts from banana harvest are an environmental problem - there is simply too much of it. It pollutes groundwater with partially decomposed matter and it depletes oxygen in streams where vast quantities of it decompose. New Leaf’s banana fiber paper helps solve that problem by blending banana harvest byproducts with recycled fibers. Silky strands from the banana plant remain intact giving the paper a natural elegance.
New Leaf’s Paper’s palm fiber products are made from sustainably harvested palm fiber husks that are certified according to the Roundtable for Sustainable Palm Oil (RSPO) principles and criteria. New Leaf is proud to turn these husks, which would have otherwise gone to waste, into environmentally responsible paper and envelopes that are certified biodegradable and compostable. What’s the big deal about palm oil production? When done unsustainably, it results in irreversible environmental degradation, including deforestation, critical habitat loss (including orangutans and Sumatran tigers), and greenhouse gas emissions.
Making paper from wheat straw is a great way to save trees and use a wasted resource. Our wheat straw comes from India, where using Farm Fibers in paper is common practice. New Leaf is working to evolve the North American paper industry towards using the thousands of tons of wheat straw that are burned or flooded off in our fields each year.
New Leaf’s Farm Fiber ™ Collection is sold through Southworth as well as retail outlets like Office Depot.
May 11th, 2012
US Government Sustainable Supply Chain Community of Practice
On Friday, March 30th the Council on Environmental Quality (CEQ) held a Sustainable Supply Chain Roundtable, bringing together leading representatives from industry, government, non-profits and academia to discuss the launch of a Sustainable Supply Chain Community of Practice on Data.gov, an engagement platform and data sharing repository already the home of several content communities. The value of sustainable supply chains is clear and the Roundtable participants represented leadership organizations that have already developed and implemented the tools and lessons learned and modified their supplier relationship strategies to increase their supply chain sustainability.
The US government’s General Services Administration (GSA) is taking the initiative, in partnership with the CEQ and on behalf of other federal agencies, to establish the Sustainable Supply Chain Community of Practice (SSCCP), in large part to make it easier for small and medium sized businesses to access the checklists, tutorials and other supplier engagement tools that not only increases their operational efficiency but also their attractiveness as a sustainable supplier/small business partner in their specific market sector.
Many organizations have adopted sustainable supplier codes of conduct that provide clear metrics and other criteria on how to become a sustainable supplier. Federal programs such as E3, SmartWay and others have materials freely available to increase supply chain sustainability. Through the transparent sharing of this information, the federal government sees how sustainable supply chains will lead to decreased costs and risk mitigation, as well as opportunities for innovation in supply chain technologies, business processes and modeling.
The Sustainable Supply Chain Community of Practice is expected to be live on Data.gov by May 7th, 2012. Over the next several months, the discussion on “what constitutes a sustainable supply chain” started at the Roundtable will continue on Dava.gov. It is our hope that as a leader in sustainability, you actively engage in the community. Further information is available on GSA website.
Written by Nancy Gillis - Director, Federal Supply Chain Emissions and Chair, Section 13 Interagency Working Group, U.S. General Services
Feb 15th, 2012
The Reincarnation of Reincarnation
New Leaf Reincarnation has been widely recognized as one of the most environmentally responsible coated papers made in North America since its launch in 1998.
In 2012, as New Leaf Paper changes manufacturing partners, Reincarnation Matte is being reborn, leading the evolution of paper toward the ideal combination of quality, affordability and environmental responsibility.
Beautiful New Print Surface for Reincarnation Matte
The reincarnation of Reincarnation Matte is a beautiful sheet with a smoother surface and premium quality print reproduction. Text weights are double coated and Cover weights triple coated, providing consistent surface quality across all basis weights. The whole product line is now super calendared, polishing and smoothing the sheet to make an exquisite print surface.
Reincarnation Matte retains the elegant, non-reflective aesthetic for which it is known, making it an attractive choice as one of the most environmentally responsible matte coated papers. It is also a great alternative to expensive uncoated papers when both high quality and a non-reflective surface are desired.
The original Reincarnation swatchbook from 1998.
Environmental Leadership –
60 Percent Postconsumer Recycled, FSC Certified, Green-e Certified
Reincarnation Matte is the highest postconsumer recycled content coated text and cover paper manufactured in North America with double the postconsumer recycled content of the closest competitor. The balance of the fiber comes from FSC-certified, sustainably harvested virgin forests, replacing the pre-consumer wastepaper used by New Leaf Paper’s previous manufacturer. The environmental benefits of the new Reincarnation remain the same, as they are driven entirely by the postconsumer content.
As with all of New Leaf’s products, the electricity used to produce Reincarnation is matched with renewable energy credits from Green-e certified wind power, continuing its commitment to the development of clean, non-polluting, fossil-fuel-replacing wind energy.
Partnership for Impact:
Wildlife Conservation Society Brochure and Zenith Color Group
Since setting out on its mission to lead the paper industry toward sustainability, New Leaf Paper has been committed to partnership and collaboration – the only way to achieve large-scale environmental impact and lasting change.
New Leaf forges partnerships with its customers, manufacturers and organizations that strive to make a difference. For the reincarnation of Reincarnation Matte, the company highlights its partnership with Wildlife Conservation Society (WCS) and Zenith Color Group to produce top-quality print collateral with high-visual, but low-environmental, impact.
The Wildlife Conservation Society is a pioneering leader in global conservation that has been saving wildlife and wild places since 1895. The society has been championing the cause of animals such as snow leopards, lowland gorillas and wild tigers for over a hundred years.
How Designers Help Save Wildlife and Wild Places
Wildlife Conservation Society created the Visual Nature brochure to illustrate how designers can help save wildlife and wild places through the power of their designs.
New Leaf Reincarnation Matte was the clear paper choice, providing beautiful reproduction of stunning wildlife photography along with leading environmental specifications. WCS’s print partner, Zenith Color Group, also reflects these values. Zenith maximizes the sustainability of every step in the printing process, and features a revolutionary new eco-friendly waterless printing press with no VOC emissions.
“New Leaf’s Reincarnation Matte paper produces vibrant colors, can hold a very clean dot, and enables us to maintain our high standard of print quality using a high postconsumer content recycled paper. Together with New Leaf Paper, Zenith Color Group can provide our clients with a truly eco-friendly print product that we can all be proud of,” said Peter Savitt, president at Zenith Color Communication Group, Inc.
Win, Win, Win
When companies and organizations align on values as well as on product quality, it’s a “triple win” scenario: companies produce a stellar product, customers appreciate high product quality at an affordable price, and it advances causes such as wildlife conservation and environmental impact.
Get a Free Wildlife Conservation Society Visual Nature Brochure
The Wildlife Conservation Society’s Visual Nature Brochure is a great example of the future of successful business: companies and organizations working together to create products that not only satisfy their customer base, but also make a positive impact in the process.
To request your free copy of the beautiful Wildlife Conservation Society brochure, please email firstname.lastname@example.org.
Dec 15th, 2011
Pulp Non-Fiction: Inspiration in Unlikely Places
You may find it strange that a paper company would feature alcoholic beverages in its newsletter but New Leaf Paper and many craft alcoholic beverage companies have a lot in common.
Traditionally, paper and alcoholic beverages use farmed raw materials, require a significant amount of water and energy to produce, and leave behind “waste” products. Craft brewers often send spent grains, a waste product of the brewing process to local farms to be used as animal feed, and at New Leaf we make our products from post-consumer waste. Our featured Sierra Nevada Brewing Company even won the United States Environmental Protection Agency’s Green Business of the Year award for its zero waste policy that diverted 99.5% of solid waste from landfill.
Sierra Nevada Brewing is also a leading innovation in energy production that will serve as an example across many industries. New Leaf Paper purchases renewable energy credits to offset 100% of its energy use and works with end users to evaluate their paper use impact.
Paper and alcohol are not often regarded as leaders in driving a better future for our planet but our industries have a lot of opportunities to rethink and reinvent how our products are made and consumed.
Make a resolution this year to find inspiration in unlikely places and inspire sustainability in your industry!
Nov 21st, 2011
What Energizes Us?
Most of us, most of the time, do not think about where energy comes from. We flip switches, light stoves, take hot showers, turn ignition keys, pour a glass of orange juice. In the course of one day, we almost certainly use electricity generated in a coal fired power plant. We heat our homes with oil drilled from deserts halfway around the world or natural gas from beneath the Boreal forest, over a thousand miles away. We spend tremendous amounts of energy to unearth energy. We pry open the doors of the planetary safety deposit box and ransack stored sunlight.
Why was it buried so deep? Because life thrives on sunlight and soil, air and water, nothing more. Over millennia, living systems fine tuned themselves - plants, animals, and microorganisms all interconnected. Our earth maximized the conditions for life, burying toxic heavy metals, balancing the atmosphere, and stashing away excessive carbon deep underground - ultimately creating unimaginable, beauty, diversity and abundance.
Unimaginable that is… until life miraculously became aware of itself, giving birth to imagination. Youngest of nature’s species, we are her prodigal children. Teenagers, with keys to the car, flexing our muscles, testing our creative and destructive limits. And those born into wealthy societies throw huge parties - hey we got the energy - creating works of genius and hubris, sometimes beautiful sometimes horrible, ever expanding.
We are starting to suffer some mighty hangovers. Our bodies are trying to tell us something. And while the gratification is fleeting, we go back for more. In a few consequential ways, we ignore our mother. She restrains herself, knowing we must learn for ourselves, if we are ever to learn at all.
We are nature, for the first time aware of herself. Awakening, and, slowly, growing up.
I live on a solar-powered boat and yet I am not carbon neutral.
I, too, struggle for carbon balance.
Sep 21st, 2011
Pacific Community Ventures (PCV) was founded in 1999 as a nonprofit community economic development organization. Over the past twelve years PCV has proven that supporting small businesses furthers community development. PCV has worked with over 1,300 entrepreneurs to create and maintain more than 23,000 sustainable jobs with benefits – at an average cost of under $20,000 per new job created– through programs that integrate nationally recognized research and policy work to drive capital and resources to lower-income communities with multi-faceted Business Advising services. Even amidst the challenges of 2010, PCV’s businesses experienced 9% job growth. Approximately 60% of PCV-nurtured businesses are located in low- or moderate-income communities, and two-thirds of the employees at PCV-advised companies are low- to moderate-income. In short, PCV efficiently creates jobs for those who need them most.
PCV’s continuum of service includes Business Advising, its on-the-ground program through which PCV works directly with small business enterprises in lower-income areas to maximize their success and, thus, their impact on the regional job market; InSight, its research and analysis practice to provide knowledge to investors and policymakers to drive capital to lower income communities; its for-profit growth equity fund, invested through Pacific Community Management; and Borrower Focused Advising, its program to help small business avoid loan foreclosure. As detailed in the proposal, PCV’s program areas have proven their methodology with measurable impact, and they together make PCV one of the country’s premiere programs for business- and job-based economic revitalization of lower-income areas.
Aug 26th, 2011
B Corp - A Better Way
It’s time for a better way to do business, but how do you tell the difference between a good company and just good marketing?
Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corps, unlike traditional businesses, meets rigorous and independent standards of social and environmental performance, accountability, and transparency. They are certified by B Lab, a nonprofit organization, the same way TransFair certifies Fair Trade coffee or USGBC certifies green buildings. Through a company’s B Impact Assessment, anyone can access performance data about the social and environmental practices that stand behind their products.
So why does any of this matter? When you support a B Corporation, you’re supporting a better way to do business. Governments and nonprofits are necessary but insufficient to solve today’s most pressing problems. Business is the most powerful force on the planet and can be a positive instrument for change.
B Lab’s vision is simple yet ambitious: to create a new sector of the economy which uses the power of business to improve our world. This sector will be comprised of a new type of corporation - the B Corporation. As a result, individuals will have greater economic opportunity, society will move closer to achieving a positive environmental footprint, more people will be employed in great places to work, and we will have built stronger communities at home and across the world.
B Corporations address two critical problems:
1. Current corporate law makes it difficult for businesses to take employee, community, and environmental interests into consideration when making decisions
2. The lack of transparent standards makes it difficult to tell the difference between a ‘good company’ and just good marketing
To address these issues, B Corporations’ legal structure expands corporate accountability so they are required to make decisions that are good for society, not just their shareholders. B Corporations’ performance standards enable consumers to support businesses that align with their values, investors to drive capital to higher impact investments, and governments and multinational corporations to implement sustainable procurement policies.
Today there are over 420 Certified B Corporations across 60 different industries. New Leaf Paper is a Founding B Corporation and a leader in the space. From hundred million dollar companies to start-ups, B Corporations form a diverse community with one unifying goal: to create social and environmental change. Join the movement for a better way to do business and support B Corps.
To find a B Corporation and learn more, visit www.bcorporation.net.
Written by Katie Kerr, responsible for Core Team communications at B Lab.
Jul 14th, 2011
Mirror, mirror on the wall, who is the greenest paper company of all?
Virgin paper manufacturers confuse paper buyers with misleading comparisons of the environmental impacts of virgin paper vs. recycled paper.
By Jeff Mendelsohn
Over the last six months, some of the largest virgin fine paper manufacturers in North America have launched major marketing initiatives holding themselves up as environmental leaders. They support these claims by postulating that virgin paper manufacturing generates the same or less greenhouse gas emissions than recycled fine paper. They continue with broad statements suggesting high recycled content is not appropriate for fine printing and writing papers.
How do they arrive at this conclusion? By looking in the mirror. Two large virgin coated paper manufacturers, Sappi and Verso, performed lifecycle analysis of making virgin paper and recycled paper on their own existing infrastructure which is designed specifically to make virgin paper. Verso operates integrated virgin paper mills in rural parts of Maine, Michigan, and Minnesota. Not surprisingly, Verso found that making recycled paper at mills design to make virgin paper “doesn’t improve the carbon footprint.” They go further to claim “we’ve even seen an increase in carbon emissions as a result of the use of recycled content.” Sappi also operates integrated virgin paper mills in rural parts of Maine and Minnesota. Their website’s carbon footprint analysis displays dramatic increase in greenhouse gas emissions with increased recycled content - again based on making recycled paper at mills designed to make virgin paper. Sappi puts forth a strong message against using recycled fiber in coated paper.
Environmental Superiority of Recycled Paper
These statements mislead the paper buyers by implying that recycled paper is not better for the environment - simply because these mills are not set up to efficiently produce it. To be clear - making fine paper from waste paper is a more efficient process than making paper from trees, using less energy, less water, creating less effluent, and generating fewer greenhouse gas emissions. These facts are supported by the most comprehensive, independent, scientific lifecycle analysis of the impacts of paper manufacturing, the Paper Task Force Final Report.
In summary, not only do the virgin manufacturers provide an inaccurate perspective on greenhouse gas emissions associated with making recycled paper, they ignore all the other benefits (less water usage, fewer effluents, deforestation and ecosystem destruction, etc) of using recycled paper to support their conclusions.
Sustainability and the North American Paper Industry
While we find it necessary to correct the misinformation being spread in the marketplace, we focus our attention on the ultimate goal: collaborating with all stakeholders to continuously shift the North American paper industry toward sustainability. This requires a deep understanding of the most sustainable practices available today, the possibilities for the future, conceiving a path forward, and commitment from a critical mass of paper buyers and manufacturers.
As is clear in the Paper Task Force report, the most sustainable paper mills are located near the “urban forest” (sources of recycled fiber) and are designed to pulp wastepaper using chlorine free chemistry to make high recycled content paper. Only a handful of mills with this design are located in North America. One such mill, FutureMark, located on the outskirts of Chicago, sources 90% of its fiber from wastepaper within a 40 mile radius. Its chlorine free pulping process is designed specifically to pulp waste paper and only a small amount of virgin fiber is introduced into production as necessary for strength purposes.
Why aren’t there more mills in North America designed to use recycled fiber? Why does United States and it citizens invest so much in recycling only to ship over 60% of all wastepaper off to China and other overseas destinations? Why do we “export” the resource conservation benefits of our recycling rather than enjoy them at home? These are perhaps the most pressing questions we face in evolving a more sustainable industry.
Imagine a fundamental shift in our infrastructure toward recycled paper mills, taking advantage of the vast quantity of wastepaper we collect every day. With greater use of recycle fiber, we reduce demand for virgin fiber, and make possible a future where all virgin fiber is sourced from either FSC certified forests or agricultural residues such as wheat straw left over after the harvest for food crops. Even with maximum use of recycle fiber, there will always be need for virgin fiber to replenish the inevitable fiber attrition from repeat recycling. Sustainability investments made by major virgin paper manufacturers are part of the solution. Sappi and Verso have made significant strides toward reducing their impact, including increased use of FSC certified virgin fiber sources. We look forward to continuing our efforts and building new partnerships that will move the industry towards greater environmental sustainability.
Jun 29th, 2011
Made in America
On July 4th, let’s reflect on the great beauty, spacious skies and shining seas of our country. We have a duty to keep America vital, both economically and environmentally, for ourselves and future generations. At New Leaf Paper, we have never compromised on our values of environmental responsibility while creating the finest printing papers.
Our Reincarnation Matte line is the greenest coated paper made in the US. It is processed chlorine-free, 100% recycled, and has a 60% post consumer waste content - the highest of any coated paper made in the country. Choosing Reincarnation Matte is not only the right choice for sustainability, it is the right choice for keeping jobs in America.
Reincarnation Matte has an elegant finish, and sharp color reproduction. With a 92 brightness rating, it is an excellent choice for high-end lithography, large-run applications, and digital printing. Our customers use it for annual reports, catalogs, magazines, marketing collateral, postcards and publications. Consistent with our entire product line, it has impressive environmental credentials:
· 100% Recycled
· 60% Post Consumer Waste
· Processed Chlorine Free
· Ancient Forest Friendly
Please contact your local sales representative or call (888) 989-5323 for more information.
May 27th, 2011
Join a True Pioneer!
New Leaf Paper is pleased to announce the immediate nationwide availability of our Pioneer paper line – 100% Post-Consumer Recycled uncoated white text and trade book.
Naming this paper Pioneer is no exaggeration. Launched in 2001, New Leaf Pioneer was the first 100% PCW Trade Book paper made in North America. Pioneer combines a beautiful warm shade, tactile surface with good opacity and excellent printability.
Experience a new value in your print collateral with Pioneer, a beautiful uncoated offset sheet that performs as well as virgin and is competitively priced.
Consistent with our mission and our entire product line, Pioneer comes to you with impressive environmental credentials:
· 100% Recycled
· 100% Post Consumer Waste
· Processed Chlorine Free
· Ancient Forest Friendly
With a 92 brightness rating, Pioneer can be used for all-purpose offset printing, marketing collateral, newsletters, paperback books and much more! Please contact your local sales representative or call (888) 989-5323 for more information.
May 25th, 2011
Jeff Mendelsohn at Sustainable Brands '11 - Monterey, CA - June 7-11
Join our Chairman and Founder Jeff Mendelsohn at Sustainable Brands ’11 as the sustainability, brand & design communities come together for the 5th year to discuss how better brands can succeed by helping shape a brighter future. Reawaken your sense of the possible as you learn how sustainable brand leaders are making smarter strategic moves, developing new problem-solving skills, and inspiring others to help them bring healthier, smarter brands to market. For more information, use this link: http://www.sustainablelifemedia.com/events/sb11
May 25th, 2011
HOW Design Live Chicago, June 24 -27 2011
If you are attending the HOW conference in Chicago, please come visit us at Booth# 909. Visit http://www.howconference.com for event details.
Jul 13th, 2010
Reincarnation Sets the Bar
Last month we announced that New Leaf Paper’s best seller and North America’s most environmentally sound coated paper stepped a few more rungs up the karma ladder by increasing from 50% to 60% post-consumer waste content. And customers have taken notice! Says Grant of Greenerprinter in Berkeley, CA, “Reincarnation runs far better than any recycled paper out there…and keeps us on the leading edge. It was already the best, and this just made it even better.”
Known for its elegant finish and sharp color reproduction, Reincarnation Matte is still the only matte coated paper made in North America with 100% recycled fiber and bleached without chlorine compounds. So specify Reincarnation Matte on your next print job and join the thousands of customers making a difference one step at a time.
Jul 13th, 2010
Ciao, ColorGraphics! Primavera Silk Contest Winner
The orders and entries poured in, and we’re thrilled to announce our Primavera Silk Contest winner: ColorGraphics, located right here in San Francisco! Earlier this spring, hundreds of New Leaf Paper customers and fans entered for their chance to win a trip to the Italian countryside for a personal tour of the mill that makes Primavera Silk. Along with our Founder and CEO Jeff Mendelsohn, representatives from ColorGraphics will be heading to Northern Italy to visit the Burgo Group’s Cartiera di Toscolana paper mill on the banks of beautiful Lake Garda.
With its exceptional finish, this bright and elegant paper is a true market leader, offering high print fidelity, competitive pricing and the highest postconsumer waste content of any coated sheet. Primavera Silk offers a triple-coated, smooth finish ideal for magazines and photographs, not to mention for our winners to document memories of Italy!
Jul 13th, 2010
New Pricing on Lightweight Coated Papers
New Leaf Paper and The Green America Better Paper Project are collaborating to provide magazine publishers competitively priced paper through volume discounts on New Leaf Legend and New Leaf Keystone. Both of these papers have the highest environmental standards in North America with 50% post-consumer recycled content, and both are FSC certified, processed chlorine free, and manufactured with renewable energy credits from Green-e.
The sheets were designed with greater bulk than most competitors, enabling customers to reduce basis weight to save both money and natural resources. All magazines that are participants in the Better Paper Project website (www.BetterPaper.org) are eligible. For more information, contact John Black at email@example.com or 202-684-8837 or visit http://bit.ly/b1lmQQ.www.BetterPaper.org) are eligible. For more information, contact John Black at firstname.lastname@example.org or 202-684-8837 or visit http://bit.ly/b1lmQQ.
Jul 13th, 2010
Understanding Eco-Certifications: Webinar Now Online
For those who missed our last webinar on eco-certifications, it is now available for viewing online at http://www.newleafpaper.com/webinars. Yalmaz Siddiqui, Office Depot’s Director of Environmental Strategy, led us through the maze of certifications in the paper industry. Yalmaz’s talk demystified all the industry jargon and offered some straight talk to help inform paper purchasing decisions. Thanks, Yalmaz!
Jul 13th, 2010
New Leaf Paper Goes to Oxford
New Leaf Paper Founder and CEO Jeff Mendelsohn travelled across the pond to this year’s Skoll World Forum (http://www.skollworldforum.com), the annual gathering that brings together more than 800 leading minds from the world of social entrepreneurship to the University of Oxford. As part of the “Beyond the Single Bottom Line: Pioneers in Blended Value,” Jeff wowed the crowd with New Leaf Paper’s unique story of weaving principles of sustainability directly into its business model.
Jeff was invited to the Forum alongside such global luminaries as Paul Hawken, Mabel Van Oranje and Paul Farmer. As part of the “Beyond the Single Bottom Line: Pioneers in Blended Value,” Jeff wowed the crowd with New Leaf Paper’s unique story of weaving principles of sustainability directly into its business model. You can read a recap and summary of issues from the panel on the Social Edge blog at http://bit.ly/cDIxvT
Jul 13th, 2010
Success Story: Barlean’s Organic Oils
The success of New Leaf Paper is the result of decisions small and large made every day by our customers. This month, the spotlight is on Barlean’s, a fourth generation, family-owned company with roots in the fishing industry, and the country’s premier manufacturer of organic flaxseed oils. Recently named a Green 100 Company by Healthy Living Magazine, Barlean’s made the switch to New Leaf Paper’s Harmony and Primavera Silk for all their marketing materials.
Andreas Koch, Barlean’s Marketing Director, explained their shift this way: “Barlean’s is stepping up its eco-commitment where ever possible, though the biggest hurdles are usually costs. Not with New Leaf Paper — they actually matched our annual conventional paper prices. Barlean’s will now save 11,737 pounds of solid waste and 238 full grown trees this year without adding a penny. Sustainably smart AND cost-effective, partnering with New Leaf brings new meaning to ‘saving green’!”