New Leaf Paper. Paper with a Past, and a Future.

Reincarnation Sets the Bar

Last month we announced that New Leaf Paper’s best seller and North America’s most environmentally sound coated paper stepped a few more rungs up the karma ladder by increasing from 50% to 60% post-consumer waste content. And customers have taken notice! Says Grant of Greenerprinter in Berkeley, CA, “Reincarnation runs far better than any recycled paper out there…and keeps us on the leading edge. It was already the best, and this just made it even better.”

Known for its elegant finish and sharp color reproduction, Reincarnation Matte is still the only matte coated paper made in North America with 100% recycled fiber and bleached without chlorine compounds. So specify Reincarnation Matte on your next print job and join the thousands of customers making a difference one step at a time.

Ciao, ColorGraphics! Primavera Silk Contest Winner

The orders and entries poured in, and we’re thrilled to announce our Primavera Silk Contest winner: ColorGraphics, located right here in San Francisco! Earlier this spring, hundreds of New Leaf Paper customers and fans entered for their chance to win a trip to the Italian countryside for a personal tour of the mill that makes Primavera Silk. Along with our Founder and CEO Jeff Mendelsohn, representatives from ColorGraphics will be heading to Northern Italy to visit the Burgo Group’s Cartiera di Toscolana paper mill on the banks of beautiful Lake Garda.

With its exceptional finish, this bright and elegant paper is a true market leader, offering high print fidelity, competitive pricing and the highest postconsumer waste content of any coated sheet. Primavera Silk offers a triple-coated, smooth finish ideal for magazines and photographs, not to mention for our winners to document memories of Italy!

New Pricing on Lightweight Coated Papers

New Leaf Paper and The Green America Better Paper Project are collaborating to provide magazine publishers competitively priced paper through volume discounts on New Leaf Legend and New Leaf Keystone. Both of these papers have the highest environmental standards in North America with 50% post-consumer recycled content, and both are FSC certified, processed chlorine free, and manufactured with renewable energy credits from Green-e.

The sheets were designed with greater bulk than most competitors, enabling customers to reduce basis weight to save both money and natural resources. All magazines that are participants in the Better Paper Project website (www.BetterPaper.org) are eligible.  For more information, contact John Black at john@newleafpaper.com or 202-684-8837 or visit http://bit.ly/b1lmQQ.www.BetterPaper.org) are eligible.  For more information, contact John Black at john@newleafpaper.com or 202-684-8837 or visit http://bit.ly/b1lmQQ.

Understanding Eco-Certifications: Webinar Now Online

For those who missed our last webinar on eco-certifications, it is now available for viewing online at http://www.newleafpaper.com/webinars. Yalmaz Siddiqui, Office Depot’s Director of Environmental Strategy, led us through the maze of certifications in the paper industry. Yalmaz’s talk demystified all the industry jargon and offered some straight talk to help inform paper purchasing decisions. Thanks, Yalmaz!

New Leaf Paper Goes to Oxford

New Leaf Paper Founder and CEO Jeff Mendelsohn travelled across the pond to this year’s Skoll World Forum (http://www.skollworldforum.com), the annual gathering that brings together more than 800 leading minds from the world of social entrepreneurship to the University of Oxford. As part of the “Beyond the Single Bottom Line: Pioneers in Blended Value,” Jeff wowed the crowd with New Leaf Paper’s unique story of weaving principles of sustainability directly into its business model.

Jeff was invited to the Forum alongside such global luminaries as Paul Hawken, Mabel Van Oranje and Paul Farmer. As part of the “Beyond the Single Bottom Line: Pioneers in Blended Value,” Jeff wowed the crowd with New Leaf Paper’s unique story of weaving principles of sustainability directly into its business model. You can read a recap and summary of issues from the panel on the Social Edge blog at http://bit.ly/cDIxvT

Success Story: Barlean’s Organic Oils

The success of New Leaf Paper is the result of decisions small and large made every day by our customers. This month, the spotlight is on Barlean’s, a fourth generation, family-owned company with roots in the fishing industry, and the country’s premier manufacturer of organic flaxseed oils. Recently named a Green 100 Company by Healthy Living Magazine, Barlean’s made the switch to New Leaf Paper’s Harmony and Primavera Silk for all their marketing materials.

Andreas Koch, Barlean’s Marketing Director, explained their shift this way: “Barlean’s is stepping up its eco-commitment where ever possible, though the biggest hurdles are usually costs. Not with New Leaf Paper — they actually matched our annual conventional paper prices. Barlean’s will now save 11,737 pounds of solid waste and 238 full grown trees this year without adding a penny. Sustainably smart AND cost-effective, partnering with New Leaf brings new meaning to ‘saving green’!”

Caution: Anti-Dumping on Chinese Paper Imports

The U.S. Department of Commerce recently issued its preliminary antidumping (AD) determinations that imports of certain coated paper from China and Indonesia are being sold at less than normal value in the U.S.  As a result, Commerce imposed preliminary AD duties ranging from 30.82 to 135.8 percent on imports from China and 10.62 percent on imports from Indonesia.  The paper covered by the investigations is coated paper suitable for high-quality print graphics using sheet-fed presses with a GE brightness rating of 80 or higher and weighing up to 340 g/m2.  Learn more at http://bit.ly/aJ7sPY

Join New Leaf Paper at PINCShow!

The PINCShow is the event of the year for Print Buyers, Designers, Marketing Professionals, and Creatives.  It is a daylong event featuring seminars and a trade exhibition to help participants keep up with the latest professional software, technologies, and trends. Over 1,000 printer buyers, designers, marketing and creatives will attend from all over Northern California.  We look forward to seeing you there.

Join us at Sustainable Brands 2010

Where the Sustainability & Brand & Design Communities Come Together to Shape the Future.  Join 700+ business and brand strategists, designers, sustainability executives and communications experts building brand value through sustainability. Market-making companies such as New Leaf Paper, HP, Bumble Bee, IDEO, Johnson & Johnson, Nokia, Coca-Cola, Clorox, Nestle, 3M, Williams Sonoma, SAP and many others will be there. Don’t wait! Monterey Conference Center, June 7-10. Information: www.sustainablebrands10.com <http://www.sustainablebrands10.com>  Use code NLPSB10 for a 20% discount.

Up to 65% off Digital Overstocks

New Leaf Paper is offering some exceptional pricing on our environmentally leading digital grades, ranging from Imagination, Primavera Gloss, Reincarnation Matte and C1S.  For more information, please visit http://www.newleafpaper.com/overstocks to download a complete list with pricing, quantities and eco specifications, or contact your Sales Rep.

Supporting SoCal with a Dedicated Sales Rep

Please join us in welcoming Henry Perez to the New Leaf team, in his role as Senior Account Executive. Henry brings a wealth of experience to our team and will play an important role in the growth of our sales efforts in the Southern California market. Henry has worked in various roles in the print industry, including time at Central Typesetting, ColorGraphics LA, Insync Media, and Bullseye Imaging.  Henry can be reached at henry@newleafpaper.com or 213-909-2432.

One-click Quoting on newleafpaper.com

We love to speak to our customers, but for those that prefer to engage online, we have added a new quote & sample order feature to our website.  Click ‘request quote’ or ‘order samples’ from our homepage, or any product page, and you are well on your way to having a quote emailed to you within 24hrs or sample order fulfilled.  Should you be in rush, you can continue to reach us at 1.888.989.5323.

FREE Webinar: Understanding Eco Certifications

With a swarm of eco bugs on the horizon, help is required to distinguish the ones that have bite from those that don’t.  Yalmaz Siddiqui, Office Depot’s Environmental Strategy Advisor will help us do just that on May 25^th at 11am PDT/2pm EDT in a free webinar.  Yalmaz will articulate the strengths and shortcomings of certifications common to the paper industry, in addition to a number that apply broadly to consumer products, to help you make more informed purchase and communication decisions.  To register, please visit: http://bit.ly/az0s1p

Reincarnation now 60% PCW!

Our track record of innovation and environmental leadership continues!  By evolving Reincarnation Matte from 50% PCW to 60% PCW, New Leaf Paper delivers the most environmentally sound paper made in North America.  In addition, Reincarnation is still the only matte coated paper made in North America with 100% recycled fiber and bleached without the use of chlorine compounds.  It is known for its elegant finish, sharp color reproduction and unmatched environmental specifications.  Now you have that much more reason to specify Reincarnation Matte on your next print job!

Small Steps and Big Leaps

Over ten years ago, New Leaf took a large step – more like a leap – to bring New Leaf Reincarnation to market.  At the time, most recycled coated papers had 10% post-consumer recycled content.  Reincarnation launched in 1999 with 100% recycled content, 50% post-consumer waste, processed chlorine free.  This was not an easy feat. Making high quality coated paper with high-post consumer waste content is challenging.  
  Today, we are very excited to take another step – a relatively small step – to bring Reincarnation from 50% to 60% post-consumer waste content.  That may not sound like much, but over the course of one year, it will save an additional:

7762 fully grown trees

3,554,158 gallons of water

2,460 million BTU’s of energy

215,788 pounds of solid waste

737,957 lbs of greenhouse gases.  

To put this in perspective, this is a greater environmental benefit than from our entire first year’s sales of Reincarnation.  
 
Big leaps are exciting. Major breakthroughs and product innovations are essential to creating a sustainable world.  That said, the countless small steps of building our values into every decision we make ultimately drives lasting change.  These small steps make the occasional big leap possible.  New Leaf Reincarnation succeeded because thousands of companies made the small step to use the best environmentally responsible paper.  The knowledge that these companies share our values and build them into their purchasing criteria, empowered New Leaf to make additional leaps, and bring our product innovation to other markets like trade book and gloss coated paper.
 
Going from 50% to 60% post-consumer waste is a relatively small step.  We made this small step because it fits with our values.  We figured out how to increase the post-consumer content without affecting the quality of the sheet, and we did it.  We send our gratitude to the thousands of New  Leaf Reincarnation customers – we are making a difference.  If you have never used Reincarnation, it’s a small step with a big impact.  Please join us.

FREE Webinar: Strategic Advantage of Sustainability

Jeff Mendelsohn, Founder & CEO of New Leaf Paper, will present a FREE webinar on April 13th putting forward a case on the Strategic Advantage of Sustainability.  Jeff has focused his career on the parallel goals of building a highly successful green business and inspiring a fundamental shift toward sustainability in the paper industry.  This webinar, the third in our monthly series, is certain to have insights for small and large corporations alike.  Jeff will share his thoughts on conceiving and growing New Leaf Paper over the last ten years, and how a commitment to sustainability can be harnessed for strategic advantage. To register for this webinar, please visit: http://bit.ly/btpwcX

Pulp Non-Fiction

New Leaf Paper sees education as part of our core mission and our strategic advantage in the marketplace.  We educate our customers on our vision of a sustainable paper industry which we call “Pulp Non-Fiction.”  We help people understand the importance of using post-consumer recycled products in this context, so that they understand rather than simply memorize it.  We spread our message through speaking engagements, presentations, webinars and the educational content on our newly relaunched website.  We have an exciting webinar line up to come throughout the balance of the year, so keep an eye out for them as well as enjoy past webinars that have been posted on our site.  We encourage you to visit www.newleafpaper.com to engage with us as we inspire a fundamental shift towards sustainability in the paper industry.

Warm Regards, Jeff Mendelsohn, Founder & CEO

Website Reincarnation

We’re thrilled to announce the rebirth of a new and improved New Leaf Paper website. After much labor, research and coding, the evolved New Leaf Paper site went live last week.  The site features a much deeper look at our products; the relationship between people, paper and planet; the ability to purchase our consumer products online; watch our webinars & engage others in a conversation about the future of recycled paper; order samples online; and process your own Eco Audits.  We hope you enjoy engaging with us online, and be sure to stay tuned for more features and content that we plan to launch in the coming months.  http://www.newleafpaper.com

Dispelling Myths: Recycled vs. Virgin Fiber

Susan Kinsella, the Executive Director of Conservatree, presented a phenomenal webinar on March 9th to dispel many of the myths that exist about recycled vs. virgin fiber.  This first in an ongoing series of webinars, was extremely well attended and rich with insights. Among the more startling facts was that 1 ton of virgin kraft pulp takes up to 4.4 tons of fresh trees – which translates into a fairly low material efficiency rate of 23%.  By contrast, 1 ton of kraft deinked pulp (for recycled paper) requires only 1.4 tons of recovered pulp – a 71% material efficiency rate.  In short, there is a great deal of advantage to using recycled paper and it goes a long way in preventing the harvesting of fresh trees.  This webinar is available for viewing at: www.newleafpaper.com/webinars